Last updated: 7 October 2026
This policy explains how Underground Tattoo Studio ("we", "us") collects and uses your personal data when you use https://www.undergroundtattoostudio.com and our tattoo and piercing services.
Who we are
Underground Tattoo Studio, 91 Lichfield St, Walsall, WS4 2BZ. We are the data controller for the personal data described here. You can contact us on 01922 629670.
What we collect
Enquiries and bookings
When you send an enquiry or book, we collect the details you give us, such as your name, email address, phone number, tattoo or piercing idea, reference images, placement and preferred artist.
Appointments
For tattoo and piercing appointments we may record consent forms, relevant health information you choose to share so we can work safely, and payment records.
Website use
Our website may use cookies. Analytics or advertising cookies are only set if you accept them in the cookie banner.
Age confirmation
Our tattoo services are only available to people aged 18 or over. By sending an enquiry you confirm you are 18 or over.
How we use your data
We use your data to reply to enquiries, design and carry out your tattoo or piercing, manage bookings and payments, meet our legal and licensing obligations, and, where you have agreed, measure how our website and advertising perform.
Legal basis
We rely on taking steps to enter into or perform a contract with you, our legal obligations, your consent (for cookies and any sensitive information you share), and our legitimate interests in running the studio.
Who we share it with
We use trusted providers to run our business, including our enquiry form provider (GoHighLevel), our booking system (Timely), payment providers (such as Klarna) and website hosting. We never sell your data.
How long we keep it
We keep enquiry and client records for 3 years after your last contact or appointment, unless the law requires us to keep them for longer.
Your rights
You can ask to access, correct, delete or restrict use of your data, object to its use, or withdraw consent at any time. You also have the right to complain to the Information Commissioner's Office (ico.org.uk).
Cookies
You can change your cookie choice at any time using the Cookie settings link in the footer.
Contact
For any privacy question, call us on 01922 629670 or write to Underground Tattoo Studio, 91 Lichfield St, Walsall, WS4 2BZ.
See also our Terms.